Opens Today: Halal Bakery in Shenton Way Sells Low-Fat, Low Sugar Cakes
by Safiah Alias Sep 21, 2016
There's multiple layers of sweetness in this story. There is a new bakery in town which allows you to have your cake and eat it too. You can now satisfy your sweet tooth without all the guilt of munching more and more into the delicious bite of a cupcake or slice of cake.
UPDATE: Simply Sinless has moved location to Marrison Hotel. Check out their latest address here
All the sweetness without the guilt? We say YES! But how do they do it?
Says co-owner and baker Nur Siti Aisyah Jumari and Shayas Sri Sharif, "Our cakes are made with no refined sugar, and when we do use them, we use less sugar in our bakes. For our sliced cakes, like the Queen Ondeh-Ondeh, we don't use butter. Our principle is really low-fat, low sugar when we bake our cakes so that our customers can enjoy the sweetness without the guilt!"
These Bandung Cupcakes are just the right subtle touch of sweet.
Baking since 2012, the two close friends, Aisyah and Shayas really enjoyed feeding people, but the thought of the consequences of all the sugary delights kept nagging at the back of their minds. "I find baking really therapeutic and enjoy feeding people sweet stuff, but I do think of all the calories I'm feeding them." How thoughtful for the sake of our waistline!
From home baker to town retailer
Before setting up this retail space in Shenton Way, Simply Sinless was a home business, organising baking and cooking workshops, and delivering cupcakes around Singapore to its 1,667 followers on Instagram and 29,000 fans on Facebook. However, they wanted to expand their production and marketing to let their cakes reach more people. Having an NEA certificate would also allow them to improve their food hygiene and preparation process for the sake of their customers.
A larger purpose- Sinless cakes for subsidised education
Besides running a baking business, Shayas and Aisyah runs a education centre called Learning Studio from their home, where they run English, Math and Science classes for primary school students all the way to junior college level in Pasir Ris Street 11. With the proceeds from sales at Simply Sinless, this faboulous duo wants to run subsidised classes for the community and raise the education levels of those who are not able to afford private tuition. See what I mean about them being so sweet and sinless?
FRIENDS card holders will be able to enjoy 10% discounts off total bill, for every $20 spent at this Simply Sinless bakery.
Enjoy up to 20% discounts at restaurants around Singapore with the FRIENDS Rewards Card.
If you love eating and you love discounts, you should definitely find out more about the card here.
For most updated address and opening hours, click here.
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