All 7 branches of healthy food chain Simply Wrapps are Now Halal Certified

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All seven branches of Simply Wrapps, a cafe selling healthy wraps and bowls in a dizzying number of choices, received halal certification approval in just six months, after operating for close to three years.

Simply Wrapps is a fast and healthy option for busy working professionals who are always on the go, looking for tasty and nutritional options which are easy to hold and eat (while typing their report at the same time). We can all identify with those times our bottoms are stuck on the chair and where face time with food is a luxury. They offer wraps, salads, quesadillas, and burritos. To accompany all that you can choose their cold-pressed juices and hot organic coffee and tea for nourishment of your body and mind.


Begin with the end in mind


The founders of Simply Wrapps have always wanted their food to be halal, to cater to the underserved market in Singapore, the Muslims. With this intention, they made their efforts to get halal suppliers for their meat and to make sure they could hire and retain Muslim staff- a requirement and also one of the most difficult criteria to maintain a halal certificate.

After stabilising the Muslim staff in each branch, the process to get an approval for a halal certificate from MUIS was quick.

The reason for starting Simply Wrapps

From left: Koh Yong Thye, a Simply Wrapps manager at Harboufront Centre branch, and Vincent Tan.

Started by a trio of friends, Vincent Tan, Koh Yong Thye, and another silent partner, have been working in the corporate life and working and travelling abroad for many years. While bonding over their love of food and working in Dubai, they realised that there was a gap in the market for themselves and their Muslim colleagues.

“I was a bodybuilder, and I would always take care of what I eat. I would go to supermarkets and choose food like roasted chicken, but the choices are limited, and not very flavourful. Kebabs in Dubai were oily and salty. And food in Indonesia too were always the ‘goreng’ types,” recalled Vincent, referring to the fried food that is commonly found in Indonesia.


Healthy food can be exciting and packed with flavours.

Customers can choose from fifty ingredients, prepared fresh every day, and nineteen house dressings for customers to make into a salad or a wrap. So there are more than a million combinations you can have (I calculated, you have 28989675 combinations). For a normal wrap, you can have six regular toppings on top of your romaine lettuce or red and white cabbages, and you can choose between five flavours of wraps.


Chef’s Creations for the fickle-minded


If you are too fickle and have no time to even think of what choices to put in your wraps or bowls, there are fifteen Chef’s Creations, inspired by Vincent and Yong Thye’s travels with catchy names. For example, Great Wall has toppings like roast beef, broccoli, celery, capsicum, and mushroom, while Arabian Paradise’s toppings include falafel, sundried tomatoes, capsicum, olives, cucumber, and onion. Five vegetarian combinations are also available on the menu including a very interesting Nutty Fruity combination which has toppings like almonds, grapes, mango, apple, orange, strawberry and sunflower seed.

The best part, all of them are under 500 KiloCalories, and have been given the ‘Healthier Options’ choice by Health Promotion Board.


Healthy but food must be served properly

Tuna Burrito, Nutty Fruity Salad Bowl and Mango Chicken Quesadilla. One of Simply Wrapps customers lost 20kg eating this fruity salad bowl for lunch every day during weekdays! The fibres here are enough to keep you full.

Everything is made fresh and in a way that delivers the flavours well. The juices are slow-juiced and combinations are thought out properly.

“I’m a coffee lover and so I insist that our coffee has two shot of expressos,” said Vincent Tan, one of the directors of Simply Wrapp.

There are also breakfast menu items like quesadillas.



simplywrapps app

To communicate to their customers, the Simply Wrapps has its own app which allows loyal customers to earn Bonus dollars, rewards and receive their latest news and promotions. With every dollar spent, there is a bonus $0.08 earned. It will expire 3 months from the month that it’s earned. For example if the Bonus$ is earned in March, it will expire by the end of June. The app will also display flash rewards and vouchers.

Use our FRIENDS Code (find the code here on Simply Wrapps listings, and read the terms) to get TWO 25% off discounts with our FRIENDS with Card  and the Simply Wrapps app.

With the referral code used during the signup, SimplyWrapps are giving away the following:

2x 25% discount coupons that you have to redeem on their app.
Download from: Apple Store or Android Google Play Store
using our FRIENDS Code: HFHFRIENDS. Find the code here! (look for Simply Wrapps listing and read the terms).


Terms and conditions:
1. The coupon is only valid for 60 days once you received it.
2. The coupon is only valid for all Wraps, Salads or Quesadillas (1 item per redemption per purchase and on the lowest priced item)

On top of that, once you download the app, you will get:

  1. Get a Bonus$2 in e-Wallet upon signing up.
  2. With every dollar spent with Simply Wrapps, you get a 8% return as Bonus$ in the eWallets. Bonus$ are treated a real S$ which can be use in quantum of Bonus$5 and Bonus$10 as payment for purchase.
  3. Receive other perks like attractive discount coupons and special coupons for purchase.
  4. Indulge in articles and write-ups on health and life topics.
  5. Upcoming online ordering function.

To redeem the discount coupons, simply follow the following steps:

  1. For those who already have the FRIENDS Card, look out for the code in your emails on Tuesday.
  2. Download (from Apple Store or Google Play Store) “Simply Wrapps” apps
  3. Register with Reward@SimplyWrapps Program with email address and key in your FRIENDS Code (look for Simply Wrapps listing and read the terms).
  4. Once registered the coupon will be send to your account within 1 week and you can start using the apps to Earn and Redeem Great Discount, Bonus$ and Gift Coupon.


Simply Wrapps Cafés locations:

1.Raffles City Shopping Centre B1-60 (Near UOB Bank)
Click here for address and opening hours. 

2. Harbour Front Centre
Click here for address and opening hours. 

3. Income @Raffles
Click here for address and opening hours.

4. Plaza Singapura
68 Orchard Road, Unit #B2-26
Singapore – 238839
Tel:+65 6684-0930
Opening Hours: Monday to Sunday from 08:00 AM to 09:30 PM

5. Viva Business Park
750 Chai Chee Road, Unit #01-03
Singapore – 469000
Tel:+65 6694 8515
Opening Hours:Monday to Friday from 08:00 AM to 08:30 PM

6. Ion Orchard
2 Orchard Turn, Unit #B4-30
Singapore – 238801
Tel:+65 6509-6008
Opening Hours: Monday to Sunday from 08:00 AM to 09:30 PM

7. JEM Singapore
50 Jurong Gateway Road, Unit #02-19
Singapore – 608549
Tel:+65 6262 8081
Opening Hours: Monday to Sunday from 08:00 AM to 09:30 PM

Discplaimer: Simply Wrapps is verified halal certified and listed on Verify and explore halal food options on

The FRIENDS Card allows you to get exclusive deals, invites and savings of between 10-20% at over 50 halal food businesses in Singapore, for only $18/year, including halal restaurants, cafes, bakeries including online e-commerce businesses in Singapore.

Get the card now at $18/year! is the hunting ground for you to scout for halal food places in Singapore, make reservations at restaurants, as well as to get your latest cravings delivered to you. Be handsomely rewarded for choosing halal when you take it one step further by being our FRIEND. Check us out at!

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